Cooling Off in the Summer of 1941

It’s been so unbearably hot this summer. I found this ad for General Electric room conditioners while looking for recipes. What a relief it must have been to have something like this available after a lifetime of dealing with the heat. Air conditioning was becoming more common, but the demand for air conditioners really picked up during the housing boom of the late 1940s and early 1950s.

The ad seems to try to convince consumers of the benefits of air conditioners. I read some time ago that cooling the air was seen as sinful because the weather shouldn’t be changed. I wonder if this attitude lingered into the 1940s. If you know, Id love to hear from you!

If you scroll down past the advertisement, I’ve included close-up images of the text. Stay cool this summer!

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