Canned soup was popular before and during the war both for convenience and as a way to add a hearty, warm, nutritious dish to a meal. Food companies touted soup as being a great way to feed a growing family both at home and on the go—especially in later years as a perfect addition to Victory lunch boxes. Since many folks in the United States and elsewhere have experienced some cold weather lately, I thought I would share some soup ads from the January 1941 issue of The American Home.
This Campbell’s Soup ad includes recipes and serving ideas. The Chicken a la King recipe is similar to one my family has made for years.
I like the description of the Heinz Electric Soup Kitchens at soda fountains in this one. The chicken noodle description uses nostalgia as a selling point. I love the illustration of the mother and her kids getting ready to make homemade chicken noodle soup in an old fashioned kitchen.