This advertisement for Campbell’s soup from the autumn of 1945 includes a menu for a week’s worth of packed school lunches. I love the image in this ad. You can feel the cold fall rain and can imagine how nice a hot bowl of soup would taste.
The ad copy tells readers how important lunch is for children. Of course a soup company would recommend a hot dish for lunch, and they add that the dish should be easy to digest and full of the “sturdy goodness” of veggies and beef stock.
The menus include a hot soup daily, but there are four different soups to mix things up. There are also a variety of sandwiches and sides—even beverages—to keep things interesting.
I’m looking forward to writing about Thanksgiving again this month. Stay tuned for more information about that in a few days. Until then, have a wonderful week!
History in the Kitchen 