For many home front housewives, January was a cold month indeed. Since this month was almost all about January magazine issues, I thought I would show you a couple of images of clothing from a 1941 issue. I’ll then compare those with a 1945 issue. I can imagine a home front housewife pouring over her magazines at the kitchen table after all her chores were done or during a break in the afternoon while she listened to her favorite radio program. Here’s some of what they would have seen.
The first issue is Woman’s Home Companion. The date on the one ad is 1940, but the magazine it was in was definitely 1941. Since much of the magazine was still focusing on holiday topics, I imagine the issue was delivered to homes in December.
The first image is an ad for winter boots. I’d wear any of these boots today. I like how they have categorized them into country, town, dress up, and formal boots.
Next is a half ad, half article that shows Companion-Butterick patterns that were available to purchase at local Butterick dealers or by mail order through Woman’s Home Companion. I love the colors, and look at those hats!
The last image is part of an article with suggested Christmas gifts, but I like how it shows options of sweaters, scarves, and slippers that the home front housewife might consider in 1940/41 for her family.
I have a January 1945 issue of Woman’s Day. I was not surprised that there were few mentions of clothing. Most of the magazine was filled with articles about how to stretch rationed food or other ways to deal with the war. New clothing was probably not on their minds as much. I was really surprised, though, that the only fashion article in the magazine was about how to buy a new fur coat. There were a couple of ads in the back of the magazine for support girdles, but otherwise, no other fashion. In contrast, the January 1946 issue had several articles about clothing, including one that showed how a tailor made a suit and one that suggested adding material to tighter fitting styles of coats to make them more modern. Neither of these articles would have been published during the war years since fabric was conserved during those years.
I have fun plans for February. I have some February magazine issues. I have a few new cookbooks, booklets, and magazines I want to explore, and of course, Valentine’s Day is coming up! Enjoy your last evening in January 2020 and I’ll see you here again Monday for February’s First Monday Menu.